If you’ve ever ridden a bicycle at night, you’ve worried about being seen by motorists. Bikes can be hard to spot, especially for a distracted driver.
Typical bike lights are small and do little to identify the bicycle in the roadway. They also need to be charged between rides, or have a generator system that adds drag and weight to the bike’s wheel that makes it a bit harder for you to pedal.
Meet Arara, the first wheel-mounted, battery-free bicycling lighting system. Designed and built with night commuters in mind, Arara uses magnetic power to brighten up the entire wheel, ensuring that drivers can easily spot cyclists on the road.